SAFE - Streets Are For Everyone Campaign

Whether you are walking, using a car, bike, scooter, wheelchair, or even on horseback, all community members deserve to feel safe when traveling around town. The City of Bozeman is taking action through the Bozeman SAFE Plan to make changes over the next two years and create a safer community for everyone.

The Bozeman SAFE Plan focuses on four key elements, known as the Four P's: Physical, Policy, Policing, and Promotion.

We need your help with crafting the messages we use for "Promotion." Help get the right message out to our community about why we need to all work together to keep each other safe on our streets and roadways.

The goal for this campaign is to develop and identify messages that the City of Bozeman and local partners can disseminate via social media, advertising, in Safe Routes to Schools Programming, and other channels!

Research shows that some of the most effective ways to influence behavior change is to use a positive culture framework. That means messages will shine light on positive shared values and beliefs, avoid fear-based messaging, and highlight that most of us ARE safe drivers, bikers, and pedestrians. We want to craft short, catchy phrases that acknowledge that Streets Are For Everyone and we are all responsible for helping each other get home safe regardless of the mode of transportation we're using.

Check out the examples below that might help get your wheels turning, fill out the "hot topics" survey, and share your ideas for key messages to use in the campaign!